Cinemagraphs or Living Photographs
I am always interested in photography and recently learned about Cinemagraphs (sometimes called Living Photographs). This is where you take a short video that has some movement in it that you want to preserve and a still frame in it that you want the video overlayed upon. The result is a image that has some movement in it that focuses your attention on a particular element. The still frame is expanded for the duration that you want, the element that is moving that you are interested in is preserved as a layer and the rest of the video is thrown away. The result is also significantly smaller data-wise than a full video and very reasonable to embed in a web page. I’ve seen a few cool examples of it and am including some links if you want to take a look see.
http://www.hongkiat.com/blog/cinemagraph/
http://www.youtube.com/watch?v=mmpzuP0D9Fg